At Nakira, we pride ourselves in making history
as we bring you the very best entertainment in Birmingham
Where It All Began
Our industry is a grind; worse, it’s a repetitive grind. By choosing a ‘purpose’ to wrap your business around you can keep things novel. Your purpose should inform all aspects of your operation and you will see how quickly you have an impact on your community.
Let’s take a chef like Jamie Oliver who has made his purpose to improve the food served to children in schools. He has made this a major factor in his overall approach to both his public persona and his business operations. In Britain, his efforts have actually changed national policy and improved the lives of thousands of school-aged children.
This is not to suggest that you can have that impact, but you can make a real difference and build your business simultaneously. So often our marketing is focused on special deals or important events, but those can only go so far. By asserting your purpose as a part of your mission, you expand that conversation to the goals you have set.
Serving You Everyday
Work began in 1914 on the then to be named Majestic Theatre which opened some two years later in 1916 only to change its name to The Futurist Theatre some three years later in 1919. Always trying to be at the forefront of the cinematic medium, the Futurist was the first cinema in Birmingham to have curtains and to screen ‘talkies’ so always did its best to live up to its name.
In later years, being at the heart of the nightclub district of Birmingham and practically next door to the Alexandra Theatre meant a fair footfall of would be customers for the cinema. However, during the 1990s the area began to go into decline and with the rise of multi-screen cinemas opening elsewhere – a trend to which the building could not bow – Cannon, who by this time operated the cinema, decided time was to be called during the mid-1990s and the building lay abandoned for several years.
The building itself – possibly the most aesthetically appealing left on John Bright Street in its original state – became the DNA dance club at the close of the 1990s which limped on into the early 2000s when the Spearmint Rhino chain took over the building as their ‘Club Rouge’ gentleman’s club.
Then after in 2016 it was briefly opened as a seafood restaurant and then in 2017 purchased by Nakira Bar and Restaurant to continue it’s success in the area of Birmingham as a fine African themed establishment.